Events

Below the line promotions have become increasingly important within the communications mix of corporates. Our event production division provides production management services for varied style events like product / brand launches, dealer / retailer meets, PR / Press meets, stage shows, HR driven internal employee initiatives or off sites, inaugurations, etc.

We have the required infrastructure and manpower to conduct events of any scale in any part of India.

This division specializes in larger than life events through specially designed sets and venue décor, customized launch sequences and special theme parties; all of which are meticulously planned and detailed out, ensuring successful accomplishment of all event objectives.

Promotions

Whether it is lead generation or building awareness, we have worked with reputed clients in the FMCG, durables and service industries. Activity conceptualisation, site selection based on careful research, recruitment and training of promotion representatives and finally submitting customer feedback and other reports to the client, completes a single promotional cycle for us.

A promotional activity can take the form of any of the following activities:

• Mobile van based road shows
• Kiosk based road shows / Promotions
• Survey / Sampling
• Retail promotions and In-shop demonstrations
• Newspaper inserts / Stickers
• Direct mailers / Flyer distribution
• Exhibition stall management & supervision …etc

Road shows

Our scope of work for road shows include

• Activity planning and design
• Planning of the route and itineraries for road shows
• Acquiring necessary permissions
• Design and fabrication of floats
• Recruitment and training of promotion representatives
• Submission of activity reports
• Suggestions and recommendations

In-shop promotions

Our scope of work for in-shop promotions include

• Design and creation of product displays
• Merchandising concepts and production
• Local tie-ups with multiple shops / outlets
• Acquiring necessary permissions
• Recruitment and training of promotion representatives
• Submission of activity reports
• Suggestions and recommendations

Product Launches

An effective product launch is critical for the success of any new product. Our marketing experts help in managing the entire cycle of conceptulization, design and production of event elements, onsite management and post event analysis.

Entertainment

A plethora of performers form the PF talent bank. WE have access to solo singers, duos, music groups, dance troupes, magicians, hypnotists, folk & classical musicians and dancers, acrobats, martial artists, anchors, DJs, stand-up comedians and a host of other extraordinary variety act performers.

Our network and contacts in the entertainment industry consists of both national as well as international artists. Hence, we are able to suggest and present the best artist to our clients and customers, to perform at their events.

Theme events

A plethora of performers form the PF talent bank. WE have access to solo singers, duos, music groups, dance troupes, magicians, hypnotists, folk & classical musicians and dancers, acrobats, martial artists, anchors, DJs, stand-up comedians and a host of other extraordinary variety act performers.

Our network and contacts in the entertainment industry consists of both national as well as international artists. Hence, we are able to suggest and present the best artist to our clients and customers, to perform at their events.

Exhibitions

Exhibitions are a key element in most marketing communication mixes because this is the only place where the buyer, seller and the product are physically present under one roof. We provide all exhibition related services for our clients and customers.

Our scope of work for exhibitions include

• Designing and fabrication of stall
• Recruitment and training of promotion representatives
• Recruitment and briefing of artists (if required) to encourage interaction and incorporate a fun element (to generate more footfalls)
• Submission of activity reports
• Suggestions and recommendations

Conferences

We are also into the conference management space and our service spectrum covers

• Venue selection and reservations
• Travel arrangements
• Guest management
• Event theme suggestion and selection
• Menu selection
• Collateral designing and printing
• Submission of activity reports
• Suggestions and recommendations

With vast experience in conference coordination in India and understanding of the travel industry, our team is well equipped to handle all kinds of conference requirements.